@INPROCEEDINGS{1995-GeneralizedARVLDB,
  TITLE = {Mining generalized association rules},
  BOOKTITLE = {Proceedings of 21th International Conference on Very Large Data Bases, VLDB '95},
  AUTHOR = {Srikant, R. and Agrawal, R.},
  PAGES = {407--419},
  ADDRESS = {Zurich, Switzerland}, 
  YEAR = {1995}
}