@INPROCEEDINGS{1998-RelationalAR,
  TITLE = {Integrating association rule mining with relational database systems: Alternatives and implications},
  BOOKTITLE = {Proceedings of the 1998 ACM SIGMOD international conference on Management of data, SIGMOD '98},
  AUTHOR = {Sarawagi, S. and Imielinski, T. and Agrawal, R.},
  PAGES = {343-354},
  ADDRESS = {New York, NY, USA}, 
  ISBN = {0-89791-995-5},
  YEAR = {1998}
}