@INPROCEEDINGS{2003-ICDE-Wang, TITLE = {Mining Customer Value: From Association Rules to Direct Marketing}, BOOKTITLE = {Proceedings of the 19th International Conference on Data Engineering, ICDE 2003}, AUTHOR = {Wang, K. and Zhou, S. and Yeung, J.M.S. and Yang, Q.}, PAGES = {738-740}, ADDRESS = {Bangalore, India}, YEAR = {2003} }