@ARTICLE{2004-DMKD-Wang,
  AUTHOR = {Yang, Q. and Li, I.T.Y. and Wang, K.},
  TITLE = {Mining Customer Value: From Association Rules to Direct Marketing},
  JOURNAL = {Data Mining and Knowledge Discovery},
  VOLUME = {8},
  NUMBER = {3},
  YEAR = {2004},
  PAGES = {253-273}
}