@ARTICLE{2011-DMKD-Wang,
  AUTHOR = {Wang, K. and Zhou, S. and Yang, Q. and Yeung, J.M.S.},
  TITLE = {Mining Customer Value: From Association Rules to Direct Marketing},
  JOURNAL = {Data Mining and Knowledge Discovery},
  VOLUME = {11},
  NUMBER = {1},
  YEAR = {2005},
  PAGES = {57-7}
}