Water, Environmental and Agricultural Resources Economics (WEARE)

Associate Professor

Biography

Macario has a background in agricultural economics focused on: i) sustainability assessment of agricultural systems and provision of public goods and externalities; ii) analysis of farmers behaviour and preferences and designing of agri-environmental policy instruments and; iii) modelling of consumer behaviour and designing of agri-food policies. He was granted with a PhD scholarship to be developed in the Andalusian Institute of Agricultural Research and Training -Department of Agricultural Economics-.
Graduated as Doctor in the University of Córdoba (Spain), Macario joined the University of Córdoba as an assistant professor of agricultural economics in 2016.

Research Interests

• Designing of Agri-Environmental Policy Instruments
• Sustainable Farming Systems
• Modelling of Consumer and Farmer Behaviour
• Agri-food Marketing Research

Macario’s current research projects include:

• Horizon 2020 (H2020-ISIB-2014-2; Topic: ISIB-01-2014) Contract n° 633838. PROVIDE project. PROVIding smart DElivery of public goods by EU agriculture and forestry. Period: 2015-2018. Project Coordinator: Davide Viaggi (Univ. of Bologna). Spanish Coordinator: José A. Gómez-Limón (University of Córdoba). www.provide-project.eu. Financed by: European Commission.
• RTA2013-00032-00-00. MERCAOLI “Análisis del comportamiento del consumidor en el mercado interno del aceite de oliva: potenciales repercusiones de la aplicación de una reforma del etiquetado [Analysis of consumer’s behaviour in the Spanish olive oil market: potential impacts of the implementation of the label policy reform]. Period: 2015-2017. Project Coordinator: Macario Rodríguez-Entrena (IFAPA). Financed by: Ministry of Economy and Competitiveness (MINECO).

Other previous research projects include:

• 7th F.P. for Research, Technological Development and Demonstration under Contract n° 289578. CLAIM project. Supporting the role of the Common Agricultural Policy in Landscape valorisation: Improving the knowledge base of the contribution of landscape management to the rural economy. Period: 2012-2014. Project Coordinator: Davide Viaggi (Univ. of Bologna). Spanish Coordinator: Manuel Arriaza Balmón (IFAPA). www.claimproject.eu. Financed by: European Commission.
• P10-AGR-5892. SUSTANOLEA Sostenibilidad de las explotaciones de olivar: Construcción y análisis de indicadores sintéticos como herramienta para la gestión pública de los territorios de olivar. [Sustainability of olive grove farm: Developing and analysing composite indicators as a tool for the public management of olive grove territories]. Period: 2011-2015. Project Coordinator: Manuel Arriaza Balmón (IFAPA). Financed by: Regional Government of Andalusia.
• SUM2008-00003-C03-02. Optimización de las prácticas de gestión agrícola del suelo en olivar ecológico y convencional para su utilización en la fijación de carbono atmosférico: análisis socioeconómico de beneficios y consumos energéticos para cada modelo de gestión en el olivar [Optimization of agricultural practices of soil management in organic and conventional olive orchard to mitigate climate change: socieconomic analisys of different agricultural management systems]. Period: 2008-2011. Project Coordinator: Juan Castro-Rodríguez (IFAPA). Financed by: Ministry of Economy and Competitiveness (MINECO)
• RTA2007-00013-00-00. Caracterización y valorización del sistema agro-forestal del castaño. [Characterization and valorization of the agroforestry system of chestnut]. Period: 2007-2010. Project Coordinator: José González-Arenas (IFAPA). Financed by: Ministry of Economy and Competitiveness (MINECO).
• Multifuncionalidad agraria y políticas públicas: integración de la demanda social en el diseño y evaluación de políticas agroambientales en el olivar andaluz (MULTIOLI). [Multifunctionality and public policies: the integration of social demand in the design and assessment of agri-environmental policies in olive orchard (MULTIOLI)]. Period: 2007-2009. Project Coordinator: Samir Sayadi (IFAPA). Financed by: Regional Government of Andalusia.
• Análisis de situación, estructura, prospectiva y potencial del consumo de alimentos ecológicos en España: diseño de estrategias para el desarrollo del mercado [Analysing the situation, structure and forecasting of organic food in Spain: strategic design for the market development]. Period: 2005-2008. Project Coordinator: Rafael Cañero León (Universidad de Almería). Financed by: Regional Government of Andalusia.

Research stays

• Scotland’s Rural College (SRUC), Land Economy, Environment & Society Group (LEESG), Edinburgh (UK). Period: 03/2014-10/2014. Supervisor: Prof. Dominic Moran
• University of Twente, Dpt. of Market Relations, Enschede (Netherlands). Period: 10/2015-12/2015. Supervisor: Prof. Jörg Henseler

Most relevant Peer-reviewed publications

2024

Schaak, H., Rommel, J., Sagebiel, J., Barreiro-Hurlé, J., Bougherara, D., Cembalo, L., Cerjak, M., Čop, T., Czajkowski, M., Espinosa-Goded, M., Höhler, J., Lagerkvist, C.-J., Rodriguez-Entrena, M., Tensi, A., Thoyer, S., Tomić Maksan, M., Vecchio, R. and Zagórska, K. (2024). Who can predict farmers’ choices in risky gambles?, Q Open 4(2):qoae021 doi: 10.1093/qopen/qoae021

Anguiano-Santos, C. and Rodríguez-Entrena, M. (2024). Sustainability reporting in focus: analysing Spanish transposition of the Non-Financial Reporting European Directive in the agri-food sector, Agricultural and Food Economics 12(10) doi: 10.1186/s40100-024-00303-z

Anguiano Santos, C., Salazar Ordóñez, M., Tornel Vázquez, R. and Rodríguez Entrena, M. (2024). Sustainability reporting harmonisation? A utopian endeavour for European agri-food companies, Journal of Policy Modeling doi: 10.1016/j.jpolmod.2024.01.008

2023

Barreiro-Hurle, J., Dessart, F.J., Rommel, J., Czajkowski, M., Espinosa-Goded, M., Rodriguez-Entrena, M., Thomas, F. and Zagorska, K. (2023). Willing or complying? The delicate interplay between voluntary and mandatory interventions to promote farmers’ environmental behavior, Food Policy 120:102481 doi: 10.1016/j.foodpol.2023.102481

2022

Arriaza, M., Salazar-Ordóñez, M. and Rodríguez-Entrena, M. (2022). Análisis del impacto multifacético de la componente monetaria en la elección de los aceites de oliva, ITEA Información Técnica Económica Agraria 118(1):101-118 doi: 10.12706/itea.2021.015

Rommel, J., Sagebiel, J., Baaken, M.C., Barreiro-Hurlé, J., Bougherara, D., Cembalo, L., Cerjak, M., Čop, T., Czajkowski, M., Espinosa-Goded, M., Höhler, J., Kuhfuss, L., Lagerkvist, C.-J., Lapierre, M., Lefebvre, M., Matzdorf, B., Ott, E., Paparella, A., Quendler, E., Rodriguez-Entrena, M., Schulze, C., Šumrada, T., Tensi, A., Thoyer, S., Maksan, M.T., Vecchio, R., Willinger, M. and Zagórska, K. (2022). Farmers’ risk preferences in 11 European farming systems: A multi-country replication of Bocquého et al. (2014), Applied Economic Perspectives and Policy doi: 10.1002/aepp.13330

2021

Espinosa-Goded, M., Rodríguez-Entrena, M. and Salazar-Ordóñez, M. (2021). A straightforward diagnostic tool to identify attribute non-attendance in discrete choice experiments, Economic Analysis and Policy 71:211-226 doi: 10.1016/j.eap.2021.04.012

Granado-Díaz, R., Villanueva, A.J., Rodríguez-Entrena, M., Salazar-Ordóñez, M., Estévez, M., Sanz, A., and Manrique, T. (2021). ¿Existe un patrón de preferencias del consumidor diferente según el tipo de jamón ibérico?, ITEA-Información Técnica Económica Agraria 117(5):557-579 doi: 10.12706/itea.2021.002

Rommel, J., Thomas, F., Dessart, F.J., Bavel, R.v., Espinosa-Goded, M., Zagórska, K., Rodríguez-Entrena, M., Barreiro-Hurlé, J. and Czajkowski, M. (2021). Farmers and the new green architecture of the EU common agricultural policy: a behavioural experiment, JRC Science for Policy Report. European Commission, Luxembourg doi: 10.2760/718383

Salazar-Ordóñez, M.; Rodríguez-Entrena, M.; Arriaza, M. (2021). How do consumers respond to price gaps in private brand agrifood products?, British Food Journal 123(11)
doi: 10.1108/BFJ-12-2020-1155

Salazar-Ordóñez, M.; Rodríguez-Entrena, M.; Villanueva, A.J. (2021). Exploring the commodification of biodiversity using olive oil producers’ willingness to accept, Land Use Policy 107:104348 doi: 10.1016/j.landusepol.2019.104348

Villanueva, A.J., Salazar-Ordóñez, M., Granado-Díaz, R.. and Rodríguez-Entrena, M. (2021). Consumers’ preferences for traditional meat products: production system and objective quality cues in Iberian ham, Italian Journal of animal Science 20(1):1987-2001 doi: 10.1080/1828051X.2021.1982419

2020

Granado-Díaz, R., Gómez-Limón, J.A., Rodríguez-Entrena, M., and Villanueva, A.J. (2020). Spatial analysis of demand for sparsely located ecosystem services using alternative index approaches. European Review of Agricultural Economics 47(2):752-784 doi: 10.1093/erae/jbz036

2019

Rodríguez-Entrena, M., Villanueva, A.J. and Gómez-Limón, J.A. (2019). Unraveling determinants of inferred and stated attribute non-attendance: effects on farmers’ willingness to accept to join agri-environmental schemes. Canadian Journal of Agricultural Economics. 67(1):31–52 doi: 10.1111/cjag.12169

Salazar-Ordóñez, M. and Rodríguez-Entrena, M. (2019). Hybridizing consumer behavioural approaches on agrifood markets: Attitudes, judgements and choices. Spanish Journal of Agricultural Research 17(2):e0109 doi: 10.5424/sjar/2019172-14155

2018

Granado-Díaz, R., Villanueva, A.J., Gómez-Limón, J.A. and Rodríguez-Entrena, M. (2018). Análisis de la heterogeneidad de la demanda de bienes públicos procedentes del olivar de montaña en Andalucía. ITEA-Información Técnica Económica Agraria 114(2):158-182 doi: 10.12706/itea.2018.011

Rodríguez-Entrena, M., Schuberth, F. and Gelhard, C. (2018). Assessing statistical differences between parameters estimates in Partial Least Squares path modeling. Quality & Quantity 52(1):57-69 doi: 10.1007/s11135-016-0400-8

Salazar-Ordóñez, M., Cordón-Pedregosa, R. and Rodríguez-Entrena, M. (2018). A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras. Economía Agraria y Recursos Naturales 18(2):5-27 doi: 10.7201/earn.2018.02.01

Salazar-Ordóñez, Rodríguez-Entrena, M., M., Cabrera, E.R. and Henseler, J. (2018). Understanding product differentiation failures: The role of product knowledge and brand credence in olive oil markets. Food Quality and Preference 68:146-155 doi: 10.1016/j.foodqual.2018.02.010

Salazar-Ordóñez, M., Rodríguez-Entrena, M., Cabrera, E.R. and Henseler, J. (2018). Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence. Data in Brief 18:1750-1757 doi: 10.1016/j.dib.2018.04.084

Salazar-Ordóñez, M., Schuberth, F., Cabrera, E.R., Arriaza, M. and Rodríguez-Entrena, M. (2018). The effects of person-related and environmental factors on consumers’ decision-making in agri-food markets: The case of olive oils. Food Research International 112:412-424
doi: 10.1016/j.foodres.2018.06.031

Schaller, L., Targetti, S., Villanueva, A.J., Zasada, I., Kantelhardt, J., Arriaza, M., Bal, T., Bossi-Fedrigotti, V., Giray, H., Häfner, K., Majewski, E., Malak-Rawlikowska, A., Nikolov, D., Paoli, J.C., Piorr, A., Rodríguez-Entrena, M., Ungaro, F., Verburg, P., van Zanten, B. and Viaggi, D. (2018). Agricultural landscapes, ecosystem services and regional competitiveness – assessing drivers and mechanisms in nine European case study areas. Land Use Policy. 76:735-745
doi: 10.1016/j.landusepol.2018.03.001

2017

Villanueva, A., Rodríguez-Entrena, M. and Glenk, K. (2017). Protest Responses and Willingness to Accept: Ecosystem Services Providers’ Preferences towards Incentive‐Based Schemes, Journal of Agricultural Economics doi: 10.1111/1477-9552.12211

Rodríguez-Entrena, M., Colombo, S. and Arriaza, M. (2017). The landscape of olive groves as a driver of the rural economy. Land Use Policy 65:164-175 doi: 10.1016/j.landusepol.2017.03.017

Zasada, I., Häfner, K., Schaller, L., van Zanten, B. T., Lefebvre, M., Malak-Rawlikowska, A., Nikolov, D., Rodríguez-Entrena M., Manrique, R., Ungaro, F., Zavalloni, M., Delattre, L., Piorr, A., Kantelhardt, J., Verburg, P. H. and Viaggi, D. (2017). A conceptual model to integrate the regional context in landscape policy, management and contribution to rural development: Literature review and European case study evidence. Geoforum 82:1-12 doi: 10.1016/j.geoforum.2017.03.012

Villanueva, A.J., Gómez-Limón, J.A. and Rodríguez-Entrena, M. (2017). Valoración de la oferta de bienes públicos por parte de los sistemas agrarios: el caso del olivar de montaña en Andalucía, Economía Agraria y Recursos Naturales 17(1):25-57 doi: 10.7201/earn.2017.01.02

2016

Rodríguez-Entrena, M., Schuberth, F. and Gelhard, C. (2016). Assessing statistical differences between parameters estimates in Partial Least Squares path modeling. Quality & Quantity 1-13 doi: 10.1007/s11135-016-0400-8

Villanueva, A. J., Rodríguez-Entrena, M., Arriaza, M. and Gómez-Limón, J. A. (2016). Heterogeneity of farmers’ preferences towards agri-environmental schemes across different agricultural sub-systems. Journal of Environmental Planning and Management. 60(4):684-707 doi: 10.1080/09640568.2016.1168289

Rodríguez-Entrena, M., Salazar-Ordóñez, M., Cordón-Pedregosa, R. and Cardenas, J. L. (2016). Analysing granulated brown sugar – panela – market in Western Honduras. British Food Journal 118(2):495-512 doi: 10.1108/BFJ-04-2015-0130

2015

Cabrera-Martínez, E., Arriaza, M. and Rodríguez-Entrena, M. (2015). Is the extra virgin olive oil market facing a process of differentiation? A hedonic approach to disentangle the effect of quality attributes. Grasas y Aceites 66(4):1-14 doi: 10.3989/gya.0253151

Rodríguez-Entrena, M., Salazar-Ordóñez, M. and Becerra-Alonso, D. (2015). An assessment of the barriers to the consumers’ uptake of genetically modified foods: a neural network analysis. Journal of the Science of Food and Agriculture. 96(5):1548-1555 doi: 10.1002/jsfa.7247

Rodríguez-Entrena, M. and Salazar-Ordóñez, M. (2015). Assessing the potential effects of the European Union multilevel approach to the Coexistence Policy. European Review 23:489-500
doi: 10.1017/S1062798715000332

Villanueva, A., Gómez-Limón, J.A., Arriaza, M. and Rodríguez-Entrena, M. (2015). Assessment of greening and collective participation in the context of agri-environmental schemes: The case of Andalusian irrigated olive groves. Spanish Journal of Agricultural Research 13(4):1-16
doi: 10.5424/sjar/2015134-7376

Villanueva, A., Gómez-Limón, J.A., Arriaza, M. and Rodríguez-Entrena, M. (2015). The design of Agri-environmental schemes: farmers’ preferences in Southern Spain. Land Use Policy.
doi: 10.106/J.LANDUSEPOL.2015.02.009

Villanueva, A., Targetti, S., Schaller, L., Arriaza, M., Kantelhardt, J., Rodriguez-Entrena, M., Bossi-Fedrigotti, V. and Viaggi, D. (2015). Assessing the role of economic actors in the production of private and public goods in three EU agricultural landscapes. Journal of Environmental Planning and Management doi: 10.1080/09640568.2014.1001022

2014 and previous

Rodríguez-Entrena, M., Espinosa-Goded, M. and Barreiro-Hurlé, J. (2014). The role of ancillary benefits on the value of agricultural soils carbon sequestration programs: evidence from a latent class approach to Andalusian olive groves. Ecological Economics 99:63-73 doi: 10.1016/j.ecolecon.2014.01.006

Rodríguez-Entrena, M., Arriaza M. and Gómez-Limón, J. A. (2014). Determining economic and social factors in the adoption of cover crops under mower control in olive groves. Agroecology and Sustainable Food Systems 38(1):69-91 doi: 10.1080/21683565.2013.819478

Rodríguez-Entrena, M. and Salazar-Ordóñez, M. (2013). Influence of scientific-technical literacy on consumers’ behavioural intentions regarding new food. Appetite 60:193-202 doi: 10.1016/j.appet.2012.09.028

Salazar-Ordóñez, M., Rodríguez-Entrena, M. and Sayadi, S. (2013). Agricultural Sustainability from a Societal View: An Analysis of Southern Spanish Citizens. Journal of Agricultural and Environmental Ethics 26(2):473-490 doi: 10.1007/s10806-011-9371-x

Rodríguez-Entrena, M., Salazar-Ordóñez, M. and Sayadi, S. (2013). Applying Partial Least Squares to Model Genetically Modified Food Purchase Intentions in Southern Spain Consumers. Food Policy 40:44-53 doi: 10.1016/j.foodpol.2013.02.001

Rodríguez-Entrena, M. and Arriaza, M. (2013). Adoption of conservation agriculture in olive groves: Evidence from Southern Spain. Land Use Policy 34:294-300 doi: 10.1016/j.landusepol.2013.04.002