Valuating the role of Gamification and Flow in e-consumers: Millennials versus Generation X

Research areas:

• Applications - Economy

Year:

2018

Type of Publication:

Article

Keywords:

E-commerce, Milennial, Gamification, Technology acceptance model, Flow, Behavior

Authors:

• García-Jurado, A.
• Castro-González, P.
• Torres-Jiménez, Mercedes
• Leal-Rodriguez, A.

Journal:

Kybernetes

Volume:

48

Number:

6

Pages:

1278-1300

ISSN:

0368-492X

BibTex:

@article{GarciaJurado18, author = "A. Garc{\'i}a-Jurado and P. Castro-Gonz{\'a}lez and Mercedes Torres-Jim{\'e}nez and A. Leal-Rodriguez", awards = "JCR(2018): 1.381 Position: 14/23 (Q3) Category: COMPUTER SCIENCE, CYBERNETICS.", comments = "JCR(2018): 1.381 Position: 14/23 (Q3) Category: COMPUTER SCIENCE, CYBERNETICS.", doi = "10.1108/K-07-2018-0350", issn = "0368-492X", journal = "Kybernetes", keywords = "E-commerce, Milennial, Gamification, Technology acceptance model, Flow, Behavior", note = "JCR(2018): 1.381 Position: 14/23 (Q3) Category: COMPUTER SCIENCE, CYBERNETICS.", number = "6", pages = "1278--1300", title = "{V}aluating the role of {G}amification and {F}low in e-consumers: {M}illennials versus {G}eneration {X}", url = "doi.org/10.1108/K-07-2018-0350", volume = "48", year = "2018", }

Note:

JCR(2018): 1.381 Position: 14/23 (Q3) Category: COMPUTER SCIENCE, CYBERNETICS.

Comments:

JCR(2018): 1.381 Position: 14/23 (Q3) Category: COMPUTER SCIENCE, CYBERNETICS.